The challenge
WD Online Gifts started on social media. As orders grew, managing them through direct messages became impossible: products come in colours and sizes, each with its own stock, delivery fees differ by governorate, and the team wanted to run coupons for specific products, categories or loyal customers.
What we built
Storefront
- Category browsing, product pages with image galleries and option pickers (colour, size).
- Product discounts, cart and checkout with saved addresses.
- Delivery to all 27 Egyptian governorates with delivery set up by governorate.
- Coupons that can be limited to categories, products or specific users.
- Online payments and order confirmation.
- Banners and editable pages (header and footer menus) managed from the dashboard.
Admin
- Products with options, option values and inventory per variant.
- Orders and payments with status updates.
- Expenses tracking, so the owner can see profit, not just revenue.
- Roles and permissions for staff.
- SEO fields for products and pages.
Result
The business runs its own store with 100+ products across 24 categories and no monthly platform fees, while still using Instagram and Facebook to drive traffic to product pages.
